Bojangles partners with AC&M Group across multiple channels to support multicultural marketing efforts rooted in cultural insight and audience relevance.
AC&M Group supports the brand through a mix of digital promotions, radio advertising, and on site radio remotes, helping bring Bojangles’ messaging to life in ways that resonate with Hispanic and African American audiences. Our work is informed by market insights that guide how and where the brand shows up across trusted media platforms.
More recently, AC&M Group introduced the BOeno, Barato, BOnito into Bojangles’ digital productions. This culturally informed approach helps guide creative development and messaging, reinforcing perceptions of quality, value, and visual appeal in a way that feels authentic and accessible.
Together, these efforts position Bojangles as a convenient, approachable brand that delivers value and flavor while connecting meaningfully with multicultural consumers.
BOJANGLES
IT'S BO TIME!
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IT'S BO TIME! ⋆
Digital Marketing
Throughout the year, AC&M Group develops digital assets to support Bojangles’ promotional calendar, translating key offers into targeted digital advertising.
Each promotion is selected and prioritized based on audience insight, ensuring the messaging aligns with the offers most likely to resonate with Hispanic and African American consumers. Creative is developed with intention, balancing brand consistency with cultural relevance to support awareness and engagement across digital channels.
These efforts help ensure Bojangles’ promotions are delivered in a way that feels timely, approachable, and relevant to the audiences they are designed to reach.
Radio Production
AC&M Group produces :15 and :30 second radio spots in collaboration with specialized voice talent to support Bojangles’ presence across African American and Hispanic radio stations.
Each spot is developed with audience and market context in mind, ensuring tone, language, and delivery feel authentic and engaging. Following production, AC&M Group manages coordination with media partners, providing traffic and flighting direction to ensure spots launch on schedule and align with broader campaign timing.
This approach allows Bojangles to connect with listeners through trusted, culturally relevant audio platforms while maintaining consistency across markets.
Creative Concepting
In addition to day-to-day execution, AC&M Group takes a long term, strategic approach to multicultural planning for Bojangles.
Throughout the year, we consider broader initiatives and creative concepts that can be incorporated into future campaigns. Each year during Q3 and Q4, AC&M Group develops forward looking concepts designed to support Bojangles’ evolving goals and strengthen its connection with target audiences.
These concepts are grounded in cultural insight and audience behavior, helping position the brand for continued relevance and impact in the years ahead.
