MY WORK
Design is a creative outlet I continue to explore alongside my work in marketing and brand management. These projects allow me to think visually, experiment with product storytelling, and bring ideas to life through tangible and digital assets.
This page highlights select design work created for Chosen 1 Training, including product and merchandise concepts developed to support brand moments and community driven events.
Product Launch Creative and Production
For Chosen 1 Training, I led the end to end creative and production process for a new product launch, overseeing everything from initial concept through final execution.
My work included product ideation, design development, vendor sourcing, sample review, and production coordination. I also developed product descriptions and supporting content to ensure the launch felt cohesive across both physical and digital touchpoints.
This project allowed me to manage both the creative and operational sides of a launch, balancing design vision with practical considerations such as timelines, quality, and vendor communication. It reflects my interest in hands on creative work and my ability to take ownership from concept to completion.
HYROX Event Merchandise
I also designed custom merchandise for Chosen 1 Training’s HYROX event, creating pieces that reflected the brand’s identity while connecting with the energy of the competition.
The merchandise was developed to feel functional, bold, and community oriented, reinforcing brand presence at the event and beyond. This project highlights my interest in merchandise design as a way to extend brand storytelling into physical experiences.
