CHARLY Sports
Charly is a global sportswear brand with a strong presence in soccer and fan culture. AC&M Group supports Charly through sports driven marketing efforts designed to increase brand visibility and connect with fans in culturally relevant ways.
AC&M Group’s work spans campaign planning, brand activations, and content execution tied to key sports moments and partnerships. These efforts are designed to meet audiences where sport, culture, and community intersect.
As part of the Charly account team, I support the planning and execution of marketing initiatives across digital content, activations, and sports partnerships. My work includes contributing to content planning, coordinating creative assets, and supporting execution across campaigns and live moments.
This role draws on my background in sports and events, allowing me to support projects that require coordination across teams, fast paced execution, and alignment between brand objectives and fan experience.
USL YOUTH FINALS
For the USL Youth Finals, AC&M Group supported the development and launch of a custom player card generator designed to engage participants and families through a personalized digital experience.
The generator allowed players to create and share custom player cards tied to the tournament, blending sports culture, personalization, and brand engagement into a single interactive tool. This activation was designed to extend the event experience beyond the field while increasing visibility and shareability across digital channels.
I supported the planning and execution of this initiative, working across teams to help coordinate creative assets, messaging, and deployment. This project reflects the role of interactive digital experiences in modern sports marketing and highlights how personalization can drive connection and excitement around youth sports events.
